Whose Line is it, anyways?

This one’s for the DIY’ers

“Anything can be interesting, if you know the right lighting.”

I spent some time working as an eCommerce Coordinator for a company which sold auto-enthusiast brake line tools and accessories. What I brought to the table was a fresh look at some regular styles of advertisement and technical tutorials. Displayed above are some of the banners I designed for advertisement via Google Ads, and additionally a small sequence meant to display how to utilize the Brake Line Flare tool. I loved the challenge of capturing standard technical information with a unique focus, and artfully displaying the capabilities with well-composed images meant to accompany the guide. My time taught me something very valuable: anything can be interesting, if you know what light to look at it in.

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Project: Lyra